“Cubanas Revoluciona La Vida"

“Revoluciona la Vida”. This is Cubanas' new concept and line of thought for the development of our brand's shoes and accessories. The logo has been passing through a process of re-styling which proposes an upgrade on the positioning of the Cubanas image.
The new comunication strategy values the small revolutions that occur in our everyday life. Our proposal celebrates women that run from stereotypes, are able of laughing from themselves and are active towards life. They don't wait for it to happen, they make it happen.
The brand highlights the star (the most well known symbol of Cubanas, which has absorved new colors), but maintains it's main focus on the name, with a more modern and clean typography.
You can now find the brand over a shape inspired on the packaging of Cubanas cigars.
Generally speaking, the brand intends to celebrate the “fiesta”, the cheerful, free and challenging side of the Cuban women.

ONE HISTORY

The brand Cubanas has appeared in 2005 as an expression of an unrestrained need of authenticity.
Cuba’s social and historic path and the uniqueness of its positive reluctance were in the origin of the name Cubanas (which translation is ‘Cuban’ (plural), that is, from Cuba). Its identity is reflected on the brand’s DNA being the engine of Cubanas’ strong will for affirmation.
Apart from pre-programmed tendencies, the brand represents, without prejudice, the imperishable values of joy, freshness, irreverence, the Cuban ‘fiesta’.
The intensity of warm colors, the organic touch of materials, the comfort without compromise and the emotion of each detail turn Cubanas into an active way of living, proper from a modern, youthful and urban experience.
It’s this unpredictable mixture, reinterpreted by Portuguese designers, that makes every single product unique. Based upon an abundant universe of exoticism and originality, it will allow the consolidation of the sustainable internationalization of a Portuguese brand.
The brand Cubanas, initially focused only in the footwear manufacture, holds now a wide range of fashion accessories, with its own production.
With the ambition of those who believe in the power of authenticity, the brand Cubanas is already planning of creating its own store chain. Through this process, we aim to get closer to the public, adding an environment capable of transmitting and confirming its dynamic.